India on the way to be AATMANIRBHAR?

Since the Covid-19 outbreak, for which everyone blames China and declared it as Chinese virus. Indian social media has been flooded with posts, videos of Indians crashing their Chinese televisions and smartphones. While we have seen the #BoycottChineseProducts movement earlier, this time, China’s interference at the Line of Actual Control made things nastier and fueled the ire of Indians. Sonam Wangchuk, was the first to convey the benefits of boycott.
But really is it possible to boycott Chinese goods, specifically talking about Smart phones. Let’s know what are the facts and truth.
After videos of breaking the T.V’s and Smart phones made by Chinese company, a sense of nationalism is seen among people which can be noticed every Wednesday at 12:00pm when it does not take even 1 min to stock out MI phones.This is how the boycott is done. Well, should we criticize all the people purchasing mobiles of companies like MI, Realme, Vivo and oppo. A big no, we just can’t blame them. 
The irony of the boycott is seen when we recognize among the top five smartphone brands in the country, ‘four places are occupied by the Chinese companies’. So what should one buy? It’s basic pshycology of a buyer to opt for the value for money product.
The first and foremost aspect that works as a advantage for Chinese smartphone brands is their ability to cost devices in the affordable and pocket friendly category. The manufacturers ‘give value to customers at the proper price with the adequate specs’.Moreover, they’ve achieved a dominant Indian online and offline distribution chain, said Tarun Pathak, senior analyst at Hong Kong news media. Also, in a survey published on June 19, only four out of 10 Indians said they will not acquire Chinese phones.
According to a report by Counterpoint Research published in May 2020, Xiaomi holds the highest share in market of 30 percent, Vivo indexes next occupying 17 percent of the market, number three is Samsung with 16 percent, further fourth and fifth position hold by Chinese brands Realme and Oppo with 14 and 12 percent market share, respectively.
The new launch of ‘OnePlus 8 Pro’, on June 18, was sold out within minutes on Amazon, said by a senior executive of the e-commerce marketplace. Also no drop in sales of other Chinese smartphone brands is seen either, the executive reportedly said.It is obvious that things will not transform overnight, mainly because consumers don’t have much choices. Samsung the South Korean based company is the only optional non-Chinese brand in the market. But how it will be benefited, we will be just shifting from one brand to other which is also a outsider. Also, “How will Samsung suddenly scale up to fill hole in the market even if it #BoycottChina pans out?” questioned Navkendar Singh, a research director with market intelligence firm IDC India.Even he says, “From a consumer point of view, it’s a pure value game and Chinese smartphone companies have been successful in fulfilling that.”
Eventually, brands are now attempting to prove their loyalties to India. They are playing it smart by playing-up their ‘Indian-ness’.“I won’t be surprised if a big chunk of presentations go into distinguishing themselves by how they’re building jobs in India, and furthering R&D,” said Pathak.
In a show on YouTube aired on June 16, Realme India CEO Madhav Sheth emphasized that “Realme is an Indian startup which is converted into a global MNC.” He added that many of the company’s creations and products are India-first and 7,500 direct employment in the nation is created by Realme.
Manu Kumar Indian Xiamoi MD said his company was more Indian compared to Indian companies. It has an entirely local administration, and has developed employment for 50,000 people. “And 100% of the data of Indian users stays in India,” he said. 

What about Aatmanirbhar now?
A trade war with China is not the answer. Boycott is not a permanent solution, instead its just becoming slave of one another nation. India has been energetically acting to emerge as a production house for everything. But it’s not ready to declare itself entirely self-sufficient just yet. 
A boycott isn’t about not using finished products but has an impact on raw material and machinery that facilitate the making of various Make in India initiatives.So before your anger ingnite to throw that LCD, and smart phone out your balcony, make sure you throw out almost everything else as well. Because every other thing you touch a Made in China sticker will be awaiting for a glance.